Junior Achievement of Utah

Date of Project:

2019

Location:

Salt Lake City, Utah

Project Focus Areas

Corporate sponsor messaging
External communication strategies
Market research
Organization culture and strategic planning
Team project

My Role within the Team:

Project Manager

Meet My Client

Junior Achievement of Utah (JA of Utah) is a nonprofit organization that provides programming in work readiness, entrepreneurship, and financial literacy for Utah students.

Project Overview

JA of Utah was expanding its programming to a new county. The expansion warranted the need for new, focused messaging to potential corporate sponsors, particularly tech companies.

Collecting Usable Data

As a team, we conducted extensive research which revealed topic areas that resonate with the target corporate sponsors. We used these topics to create effective messaging for materials to attract corporate sponsors.

Data-driven Results

We created compelling messaging for the marketing materials geared toward corporate sponsors. The team ensured the messaging was consistent with other JA of Utah materials and provided a dynamic message about the importance of supporting JA’s STEM initiatives.